I recently heard a great presentation by Scott Ward of Digital Infusions. He introduced the notion of a 90/9/1 rule for industry, social and business network forums such as Linked In. According to Scott:
90% of people watch and do nothing
9% contribute with ‘likes’ and comments
Just 1% actually create the content around which everything revolves.
I love this observation. Most people are just watching the game rather than playing it. That’s right,…
In these uncertain times it’s so easy to get stuck. In a recent PWC report, media expert Megan Brownlow, expressed her pessimism about the Australian sector outlook where businesses are reducing both spend and campaign ambition.
“We have to educate a raft of business leaders that behaving in…Continue
As I build my consultancy helping experts to become confident and successful influencers and leaders, I’m struck by how many time wasters I meet.
Of course, these people are an irritation to me. But they’re also wasting their own time, resources and personal ‘energy’ as they flit from one free meeting, seminar or webinar to the next – picking up crumbs, but with no focus or strategy. These are not serious people. I doubt that many of them ever achieve the success they claim to…