It’s that time of year when many of us head off overseas. Different country, different culture and different currency. I’ve recently returned from my native Britain. Fancying myself as something of a global traveler, I like to keep a bit of local currency in my wallet. (Not quite…Continue
I recently heard a great presentation by Scott Ward of Digital Infusions. He introduced the notion of a 90/9/1 rule for industry, social and business network forums such as Linked In. According to Scott:
90% of people watch and do nothing
9% contribute with ‘likes’ and comments
Just 1% actually create the content around which everything revolves.
I love this observation. Most people are just watching the game rather than playing it. That’s right,…
In these uncertain times it’s so easy to get stuck. In a recent PWC report, media expert Megan Brownlow, expressed her pessimism about the Australian sector outlook where businesses are reducing both spend and campaign ambition.
“We have to educate a raft of business leaders that behaving in…Continue