Mark Hodgson's Blog (46)

Are you a 1 in 100?

I recently heard a great presentation by Scott Ward of Digital Infusions. He introduced the notion of a 90/9/1 rule for industry, social and business network forums such as Linked In. According to Scott:

90% of people watch and do nothing

9% contribute with ‘likes’ and comments

Just 1% actually create the content around which everything revolves.

I love this observation. Most people are just watching the game rather than playing it. That’s right,…


Added by Mark Hodgson on June 30, 2017 at 9:30 — No Comments

Finding your bravery in unexpected places

In these uncertain times it’s so easy to get stuck. In a recent PWC report, media expert Megan Brownlow, expressed her pessimism about the Australian sector outlook where businesses are reducing both spend and campaign ambition. 

“We have to educate a raft of business leaders that behaving in…


Added by Mark Hodgson on June 7, 2017 at 9:30 — No Comments

Why it’s OK to play the fool on the hill

I’ve always loved the Beatles. As I explored in ‘Bringing out the greatness in others’ the variety of their music was extraordinary. For me, it’s their quirky songs that stand out; none more so than…


Added by Mark Hodgson on May 24, 2017 at 9:00 — No Comments

Are you Serious about your future success?

As I build my consultancy helping experts to become confident and successful influencers and leaders, I’m struck by how many time wasters I meet.

Of course, these people are an irritation to me. But they’re also wasting their own time, resources and personal ‘energy’ as they flit from one free meeting, seminar or webinar to the next – picking up crumbs, but with no focus or strategy. These are not serious people. I doubt that many of them ever achieve the success they claim to…


Added by Mark Hodgson on May 20, 2017 at 9:30 — No Comments

The power of doing nothing

I recently returned from the World Masters Games in New Zealand. We came up empty in the hunt for surfboat rowing medal glory. Team ‘Crusty’ scored a creditable fifth, but sadly those Kiwis don’t play at sport! Hardened crews the lot of ‘em. No out-of-condition pub crews, or last-minute ring-ins…


Added by Mark Hodgson on May 3, 2017 at 9:30 — No Comments

Why blogging is an essential weapon in Activating Brand You

I first wrote ‘the blog about my blog’ 2 years ago. I wanted to lift the bonnet on ‘Pinch of Thought’ to show how it actually works and why. My premise – that writing a blog is no longer a nice-to-do, but a business essential. The intervening 24 months have deepened this belief. You see…


Added by Mark Hodgson on April 20, 2017 at 9:30 — No Comments

Standing out in the Gig Economy

It’s all sweet in the ‘Gig Economy’. These are the findings of a recent EY report, ‘Is the gig economy a fleeting fad, or an enduring legacy?’. Also known as ‘the contingent workforce’, the Gig Economy is where businesses contract talent on a short-term project or even a daily basis to…


Added by Mark Hodgson on April 13, 2017 at 9:30 — No Comments

Are you really succeeding?

I wrote recently about the power of connection. In an ironic twist, today my internet connection died – predictably at a supremely inconvenient moment. This created a farcical ‘signal quest’ as I frantically ran like an addict from café to café, “do you have wi-fi, do you have wi-fi?” Finally somewhere did.…


Added by Mark Hodgson on April 5, 2017 at 9:00 — No Comments

Pinch of Thought - Why connection trumps capability

I recently ran a leadership workshop where I showed Dr Brené Brown’s excellent Ted talk. I’ve watched it many times and usually concentrate on the section where she discusses vulnerability. But…


Added by Mark Hodgson on March 29, 2017 at 9:30 — No Comments

Think Twice to Maximise your Influence

It’s been one of those weeks. Running around like the proverbial fly, continuously aware of a ticking clock… get to the meeting … tick; send that proposal… tick; make those calls…tick; fill up the car … tick; pick up X from Y … tick…

We’re all juggling time. There are still only 24 hours in a day, yet, by…


Added by Mark Hodgson on March 22, 2017 at 9:30 — No Comments

Are you playing in the right space?

I am a big rugby union fan. At the weekend, England took on the un-fancied Italians in their annual 6 Nations competition fixture. The ‘Azzuri’ excel in coffee, cuisine and love, but the expectation was for an easy win for the competition leaders. Whilst they ultimately prevailed, it wasn’t without drama. The Italians exploited rule technicalities that enabled their players to position themselves in unexpected places. The English were clearly confused. Their advantage in power, player…


Added by Mark Hodgson on March 2, 2017 at 7:30 — No Comments

Pinch of Thought - Crisis of Confidence?

This is the first Pinch of Thought for 2017. That’s shocking! I bang on about the need to create thought leading content once a week. And you do. But I needed a break, a re-set.

It’s so easy to tumble from one year into the next. Yes, there’s a brief pause for Christmas/New Year, a slowing around summer…


Added by Mark Hodgson on February 22, 2017 at 7:00 — No Comments

The world needs you! Are you ready?

Funny how some things just stick in your head. I can always remember that the axial tilt of the earth is 23.5 degrees. I can’t remember much else (and often swap the name of my dog and my sixteen year old son when shouting at either), but 23.5 degrees – that’s for life.

I mention this,…


Added by Mark Hodgson on December 21, 2016 at 5:52 — No Comments

The times are a changin' – and so must we?

We all know that change is here and accelerating. It’s impossible to keep up with everything and easy to become overwhelmed. At times, giving up even trying can be tempting. Tempting, but a big mistake. Staying current is one of the most important skills we need to develop. Even better, if we can…


Added by Mark Hodgson on December 8, 2016 at 8:00 — No Comments

Time to get our brains in the game

I recently had to re-paint the woodwork on my deck. It was covered in dust and loose paint, so I knew I needed to first clean off the dirt then rub it down with sandpaper. In other words, I prepared. I knew that missing these steps would result in a bodge job that would look terrible and soon need…


Added by Mark Hodgson on November 21, 2016 at 20:00 — No Comments

Courage is now an essential leadership skill

My favourite time of the week is when I volunteer as a Water Safety swimmer for the weekly Nippers sessions at my local surf lifesaving club. Nippers teaches kids age 5-13 how to safely enjoy the surf. One of the key activities is the swim. 100 metres off the beach we set a buoy and simply swim…


Added by Mark Hodgson on November 9, 2016 at 9:00 — No Comments

Pinch of Thought - Everyone's got a plan until they get punched in the face

I love this quote by former world heavyweight boxer, Mike Tyson. Whether you love or loathe ‘the noble art’, as a man who won his first nineteen fights with knockout punches, ‘Iron Mike’ clearly knew a bit about disrupting the best made plans of wannabe world champs. And – whilst few would argue…


Added by Mark Hodgson on October 27, 2016 at 8:00 — No Comments

The future’s already here – are you ready?

In 1993, American author and futurist William Ford Gibson observed that:

“The future is already here, it’s just not very evenly distributed”

I was reminded of this on my recent trip to Nashville, where we stumbled across a vintage car exhibition. One of those wonderfully random happenings…


Added by Mark Hodgson on October 19, 2016 at 7:00 — No Comments

Is your expertise ready for the big time?

I‘ve just returned from a great family holiday to Nashville, USA. I’d never been there before, knew very little and – accordingly – had few expectations. Well, let me tell y’all (as they say there) the secret’s out. Nashville is going off! In the last decade it has positioned itself as a…


Added by Mark Hodgson on October 13, 2016 at 7:00 — No Comments

Putting Ethics at the centre of leadership

A visit to the website of the Ethics Centre in Sydney leads to a fantastic video telling us that “Ethics is at the Centre of Being Human”. It details a range of areas to which ethics are central. Birth, Right-to-Life, Identity, Love, Sex, Desire, Happiness, Belief, Gender, Bias, War ………. The list is diverse and fascinating. I am struck by how little we generally think about ethics – at least consciously. In a world that many people feel is…


Added by Mark Hodgson on September 22, 2016 at 7:00 — No Comments

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