Recruiting – What you already know:

-          You want the best

-          You need to advertise

What you may not have considered:

-          Going for the big culture sell

Attracting top talent through promoting your company’s culture enables you to build up relationships with candidates before you even need to recruit them. Then, once there is a position available, you already have a recruitment pool to dip into.

1. Figure out what potential candidates already know about you, is it enough?
2. Promote your culture by defining what makes you appealing as an employer.
3. Attract the right candidates, those who want to work for you before a position arises.

AirBnB have nailed it with the big culture sell. This may be big league, but you can scale it down to suit your needs, whether this means simply having an online presence or building a recruitment landing page for your website. Whatever it is, putting something “out there” for potential candidates to see performs part of the recruitment process before you even begin screening. Remember, interviewing is a two way street if you want to retain employees, they need to be just as sold on you as you are on them.

Ben is the Chief Executive Officer of Employment Innovations (EI), he is also a qualified solicitor with a passion for business.