I've been writing about human resources for 12 years now. Although journalism differs from blogging in many ways, some writing principles apply across the board.
Here are my top tips for sharing memorable blog posts on the HR Daily Community (and elsewhere).
Do provide context. If you're sharing advice, your readers should be clear about what the problem is and the benefits of your solution.
Do put real effort into your headline. Remember, this is what shows when we list the week's posts in our HR Daily email on Fridays and in the banners on the side of every HR Daily article (see image to the right). That's what will make people want to click through to your post - or not. Make it compelling. Make sure it's clear that you're going to share some useful information.
Do use active language. (If you're not sure what that means, read this post.) Write short, clear sentences (click here for more tips on how to do this), and vary the length of your sentences, so your writing isn't monotonous.
Do include relevant links (for example, when referring to a person, study or article).
Do check your links. Do they stand out? More importantly, do they work?
Do include some information about yourself and/or your business at the end of your post. Explain who you are for the benefit of people who don't click through to your profile.
Do share your posts on Twitter and other social media to increase your exposure. (Each post on the HR Daily Community is tweeted to HR Daily's 3500+ followers.)
Do use the "preview" feature before publishing. Is your text in a size and font that makes it easy to read? Is the overall appearance visually pleasing?
Do check your writing for errors. I'll save my typical rants on grammar for another day and just say that this is important because it affects the impression others have of your professionalism.
Do suggest some solutions if you are writing about an HR problem or issue. A rant might be good for your system but it's probably not useful to the people who have taken time to read your post.
Do make sure you have permission to use the images in your post.
Do read other posts on the HR Daily Community and other sites regularly to pick up tips on how to improve your writing.
Do experiment with your writing style to see what works for you, and what resonates with your readers.
Do pose questions in your posts that will encourage reader comments. And remember to check them and respond! (You can change how often you are notified about comments in the email section of your HR Daily Community membership settings.)
Did you find these tips useful? I'm actually fairly new to blogging so I welcome comments or additions to the list below.
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