What professional firms need to know about their people

People who work in professional services are different. They are knowledge workers. And, they’re unique!

• They are the means of production. They own it, because it is them.
• The office is their servant not their master. They don’t need to be in the office to do their work.
• Effectiveness is more important (to everyone) than efficiency.
• The business (employer) needs them more than they need the employer.
• You never know how long they will stay with you. It’s easy to do what they do elsewhere.