You have your company’s employee value proposition nailed down. You have your ideal candidate personas broken down by position, and you've selected a number of social channels that might be good fits for running targeted ad campaigns. Now, you're wondering how best to implement this strategy and begin spreading your employer brand and EVP to an audience of future applicants. Maybe someone has brought up the idea of using …

So much recruitment activity happens online these days that it can be tough to recall the eras in which it didn’t. Still, if anyone reading this has been to a job fair (either as a recruiter or a job seeker) in the past few years, you at least have a sense of what in-person employer branding push looks like. The world looks very different from behind a booth decked out with corporate logos and recruitment-centric pamphlets: you can see not just how many people stop at your table, but how…

The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized campaigns, content marketing, and using social media to reach passive job hunters are some of the ideas that made their way in between these two sectors. Another idea that makes sense to cross over is the idea of a multi-channel approach to building a talent network.…

Your EVP can and should encompass a lot of diverse elements, from high quality benefits packages and stock options to exciting research tools and preeminence within a particular field. Each of your candidate personas should be excited about some of the ways that you provide value (if they’re not, it may be time to go back to the drawing board about a few things), but none of them will be interested in all of the ways that you provide value. Thus, it stands to reason that you…