Is your goal improving your website's marketability? Many Australian businesses struggle with being relevant among the fierce online competition, especially if they're just starting out. While digital marketing strategies are constantly evolving and providing new avenues for attracting customers, some tactics take a while to apply. If you're looking to make some quick changes to better your position and improve sales, there are some moves you can take that don't require too many resources. Here are a few of the most impactful and relevant changes that will get customers to your website in larger numbers.
Internal links have an enormous impact on your website's organic traffic. The more of them you feature on pages, the higher the chance that a visitor will check them out. It doesn't matter which one they click as long as you have an extensive web of internal links on every single one. This way, an inquisitive visitor will end up on many pages full of relevant content and products that would interest them.
However, the keyword here is "relevant.” You can't just apply internal links without a cohesive strategy. It's important to choose links that have some tangential connection to a particular page that they're featured on. If a customer is interested in T-shirts, you want to insert links for other clothing items or designs. If they need car repairs, you'll choose links that are relevant to automotive vehicles and other types of mechanical repairs. The good news is that the more links and pages you have, the easier it will be to connect them all in a meaningful and relevant way.
It's worth noting that search engines love internal links as well. Google's search crawlers can figure out the hierarchy and cohesiveness of your website by connecting the dots with internal links. Every one of your pages that is full of internal links will have a higher link value and search engine ranking, as it's much easier to scour them. When you combine this with people's natural curiosity when checking out internal links, you can expect very positive results from your linking strategy.
When designing your website, you should never underestimate the power of colours and patterns. In recent years, more and more designers are focusing on the psychology of colours. With the right combination of hues and patterns, you can evoke specific emotions and increase trust in your website.
You've probably seen colour psychology in action before. If a website design needs to evoke feelings of calm and relaxation, they're more likely to use the colour blue. When the goal is to create an energetic and active environment, red and yellow are preferred. Just about every website that aims to improve the environment uses a variety of green colours and hues. While this design principle may seem simple and straightforward, it gets more complex once you move away from single colours.
Multiple colours and patterns can help evoke more complex emotions, as well as help create a more cohesive brand. Have you ever seen a McDonald's commercial that doesn't feature the colours red and yellow? Colours have a strong effect on branding, which is why you should utilize them as consistently as possible. Try out a few colour schemes and see which one suits your business the most. You'll be able to better focus your marketing efforts once you have a distinct look. Not only will this attract more customers, but you'll also improve your branding for existing ones.
Pop-ups get a bad rap in modern website design. People hate intrusive windows that block their view of interesting content or products. If you polled Australian website visitors, you'd probably get a negative opinion of pop-ups from most of them. However, like many things in life, we tend to only remember the worst of the worst examples. This is the case with pop-ups as well.
A good pop up doesn't disrupt a visitor's website experience. On the contrary, it can actually enhance it and help them get to where they want or need to be. If you offer customers something that they'll want through a pop-up, they're less likely to see it as an annoyance. Discounts, promo deals, and featured products are good examples of what you should feature in a pop-up. Instead of waiting for customers to find those deals on their own, you can give them a helping hand and speed up the process. If your service has a subscription that might interest the customer, you can also advertise it in the pop-up.
It's important not to create a pop up that's considered an intrusive interstitial, as this is frowned upon by users and search engines alike. What sets them apart from normal pop-ups is how much of the page they obscure and whether or not they're easy to close. When designing a pop-up, you should feature a nice, big “X” button in the top right corner, so that users aren't annoyed by it.
Headlines and subheadings make a huge difference in modern content creation. The way you formulate your topics can attract or repel potential customers more than you might think. It's estimated that around four-fifths of users will read a headline, but only a fifth will actually proceed to your website. Because of this, you have to utilize engaging headlines that will draw users’ attention and bring them closer to your content and products.
Some Australian businesses use A/B testing for their headlines to optimize them. It's crucial that you determine the optimal content, tone, and length of your titles so that they best match your brand and desired results. With proper testing, you can determine the type of headlines that would best attract customers and provide them with a good intro to your content.
A more practical solution would be to delegate your optimization to a third party. Dedicating resources to optimization of titles, meta titles, meta descriptions, and other data relevant to SEO can be challenging. In these scenarios, an Australian website owner would be better off turning to a web design company in Sydney for their optimization needs. With the help of experienced designers and digital marketers, you don't have to worry about having subpar titles or content. More importantly, you can dedicate more resources to other parts of your website and creating a better overall digital marketing strategy.
There are plenty of websites out there that aren't tailored to the social media experience. This is a common mistake that costs the owners more than they would like to admit. Social media has become a ubiquitous part of modern digital marketing, and it's here to stay. Most customers are active on one platform or another, with many of them visiting multiple ones every single day. Whether it's Facebook, Instagram, Snapchat, or Tik Tok, it's important that you pay attention to them and focus your marketing efforts on attracting users.
A good way to do this is to offer “Share” and "Like” functions on your website. People like to brag and show off when it comes to good deals that they've found, and making this process easier can provide you with free advertising and better chances of conversion. If they can showcase the products or services that they've found and enjoyed, it's likely that their friends and close circles will have a look at them as well.
Classic advertising on social media is just as important. If you don't have an account on relevant social media platforms, you're missing out on an advertising opportunity. Market your content, deals, and products by using social media posts as often as possible. Sometimes, all it takes is a small push to remind people of the products they need, and social media is the best place to do this in an organic and authentic way. By engaging with users and inviting them to your website, you guarantee that they'll be exposed to the strategies that you've applied on your pages. This makes them more effective and helps build a stronger sense of branding.
In today's dynamic digital marketing climate, it's crucial that your website is optimized perfectly to attract customers. Competing businesses will do their best to get the same demographics in their organic searches, which is why you have to make sure your website can keep up with relevant changes.
With the help of proper SEO and a cohesive digital marketing strategy, you can guarantee a larger influx of visitors to your product pages. Once there, you have to greet prospective customers with proper UX to get them to convert. There's no shortage of content and advertising strategies that you can apply to your website to optimize it, so you don't have to apply everything all at once. However, the quicker you apply them, the more competitive your website will become. As a result, you'll be able to attract and keep a larger number of customers and get much better quarterly results.
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