How Video Communication Can Build a Remote Working Culture

The traditional Australian workplace has yet to fully comprehend the scale of change that technology will and is already changing the way we work.  

According to hiring sentiment data, 68% of recruiters and 53% of employer’s report that job candidates expect to work remotely ‘somewhat often’ to ‘very often’. Over half of the surveyed candidates say that having an option to work from home is ‘somewhat to ‘extremely important’ as they consider a new job.

As the NBN continues to roll out across the country, and seamless video meeting platforms like BlueJeans are readily available, HR departments need to lead the change by educating and empowering their organisation’s stakeholders to ensure teleworking and workplace collaboration tools are accessible, easy to use and encouraged to be utilised.

Workplace culture must not be lost

More Australians than ever before are regularly working from home in their main job. According to Australian Bureau of Statistics data, the number of employed people who work from home has dramatically raised from 20 per cent of the entire labour force to 30 per cent in 15 years.

Building a company culture with remote workers can still be achieved. It’s about making all employees feel connected.

Video meetings allow remote teams to look one another in the eye and watch while others speak, imparting them with the sense of pride they feel as part of your company. When employees are eager to participate in meetings and interested in getting regular updates on how the business is doing, it proves the value of open communication.

Beware of collaboration tool overload

The rise of remote working has a direct link to the rise of workplace collaboration tools. However, having too many ways to collaborate can confuse and deter workers.

In a CEB survey of 5,000 workers at 22 global companies, fewer than 44% said they knew where to find the information they need for their day-to-day work.  Workplaces are recognising the risk of communications overload, and they are trying to simplify their workers’ lives.

Enterprise-grade video meetings are a solution for consolidating collaboration tools and creating an efficient working environment. The average organisation supplies around 935 cloud-based business tools for employees, and many of these tools only perform one or two functions. With live video, not only can employees meet face-to-face spontaneously to collaborate, but they can also chat, share their screens, present content and record meetings.

Enabling a more collaborative workplace

We recently released global research findings revealing that businesses are at risk of alienating their next generation of tech-savvy employees if they do not change their approach to new 'live' technologies.

Although 85% of employees use video as part of their everyday lives, only 28% say their employers are proactively encouraging them to use video at work to communicate.

As remote working continues to rise, the focus to build a strong, transparent office culture is becoming increasingly important for HR professionals. With video, employees can work flexible hours in any time zone and still feel like they’re a valued part of the team, engaging with the culture that has been built, all while creating the types of relationships that flourish in a physical office.

James Brennan is BlueJeans Network's APAC Director and a video communication's evangelist with over 20 years experience in the industry. 

 

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