There is a well known Indian folk story that describes how a group of blind men who encounter an elephant all have very different descriptions based on their individual experience of the parts, rather than the whole. When we communicate, it is important to break down ‘the elephant’ into the parts that make the most sense to the most people.
The 4C Communication test ensures that your messages are clear enough to describe the whole to four very different people.
There are other variations of this. Consider the personas that would be useful tests in your environment.
*In no way am I suggesting that cab drivers are essentially argumentative. However, my unscientific sampling spread over many years would indicate that many are conversationalists who have a sense of public opinion, often based on talk radio.
A version of this article first appeared on the Meaning Business blog.
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