So how do HR professionals stand out from the competition?

Most professionals strive to be the best versions of themselves that they can be, and for HR professionals standing out from others is vital to career success.
With responsibilities stretching across most or all functions of an organisation, a successful HR professional is engaged with the entire business and works towards achieving the overall organisations goals not just the goals of their own department.
HR professionals excel at relationship building and guiding those around them to become better versions of themselves, however like many of us, when it comes time for self-development it often gets put on the list of “to-do’s” that inevitably don’t get done!

Get to know your personal brand

For the majority of people, talking about themselves is not easy and doesn’t come naturally, however getting to know and endorse your own personal brand is important for HR professionals.  Through ongoing development of your personal brand, you are driving your career forward and how you are perceived throughout the marketplace. The benefits of a strong personal brand spread across finding the right opportunities, increased chances of promotion and strengthening your position against competition. 
Create your own platform through online channels such as LinkedIn and social media, learn how to identify your strengths, are you empathetic or creative, strategic or tactical? Once you have defined your strengths, apply them more consciously and you will ultimately achieve better results.
At our recent Inspire graduation, one of the HR Leaders Panel and Course Facilitator Vanessa Porter had this to say:
“Get to know how to talk about your personal brand, be able to clearly articulate what your skills are and what you can bring to the table” 

Invest in Yourself

By investing in yourself now through making an effort to increase your knowledge and skills, will contribute to a more successful future and give you a competitive advantage.  Consume information from various sources, read the Financial Review daily to keep up to date with local and international business and financial trends.  Go online and register for Industry webinars, watch TED talks and subscribe to Google Alerts for daily HR news.
Networking is a powerful way to create connections and build relationships. Through networking you can build credibility and your reputation. Networking will build confidence, develop your communication style and connect you to likeminded professionals that can assist you in moving your career forward.  The more people you are connected to, the more competitive you become. By actively networking you increase career opportunities, find potential talent, promote your organisation and learn from others. 
Develop Yourself
Ongoing development is vital for HR professionals to stay ahead of the curve and competitors. There are many options for development that can fit in with current work commitments.  Part time on-line courses, in-house training courses and external workshops (as offered by The HR Space) give the opportunity to learn new skills outside your day-to-day work to increase your capabilities.
Other clear benefits of ongoing development include better chances of promotion towards leadership positions, improvement in agility and competencies, and more confidence through a high sense of achievement. 
Another great insight from one of our Inspire HR Leaders Panel, Helen Rutherford was;
“To get ahead of competition, keep up to date through networking, read the Fin Review daily and continue to develop yourself” 
Push yourself to step outside of your comfort zone, set yourself goals and surround yourself with people who inspire you to become a better version of yourself. By putting these practices into place and committing to them, you will set yourself apart from the competition and help to further develop yourself and your career.
The Next Step, work with organisations that seek to Buy, Borrow and Build talent.  

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