Every professional in Australia at some point in their career needs to turn to an HR professional. This is exactly why the HR industry is a high-involvement one and the demand for jobs in it continues to increase. The good news is, we live in the age of technology and there’s no need to actually visit or call an HR expert, especially when one is only looking for information. Instead, they should be able to find all the information they need on the company’s or department’s website. But how exactly do you build an engaging HR website? Here are five essential tips you need to be aware of.
One of the most important things you must understand about websites is that they’re supposed to be easy to read. HR websites receive visitors from all kinds of backgrounds and not everyone is tech-savvy. An IT professional may be able to use a website that’s not easy to navigate but professionals from some other fields may not. Keeping things simple allows everyone to engage in the content you have on your website and find the information they’re looking for. The best way to do it is to stick to popular tab names such as “About Us” and “FAQs.” Also, use few colours and always stick to black text on a white background.
Professionals who decide to visit your website are often going to do it using their smartphone or tablet. A recent study showed that 70 percent of Australians browse the web using these little things and we can only expect that number to increase in the future. With that said, designing your website in a mobile-friendly fashion makes a lot of sense. Just think about it, if your website doesn’t load correctly on a mobile device, why should your visitors stick around? They can just as easily turn to one of your competitors and look for information on their website instead. The more types of mobile devices your website can loan on, the better.
We already talked about how important it is to incorporate popular tab names into your pages. However, it’s also important to arrange all the tabs carefully and make sure visitors don’t have to spend a single second searching for them. With the right layout, professionals who visit your website should be able to grasp all options available to them and identify the one they’re here for. The best way to get your website layout right is to work with renowned professionals in the web design industry. Hire a web design agency from Sydney you can trust and you won’t have to worry about the layout of your new website.
Your website is the perfect place to give your brand a boost. There’s enough space in each of your pages to incorporate your company’s logo and colour scheme. Just by doing so, you give visitors an opportunity to remember your brand and come back the next time they need your service. In order to do it, you first need to have a carefully-designed logo and make sure it fits perfectly into your website. If you use social media, it’s critical to be consistent when it comes to graphics such as your logo. Include social media buttons in each post on your website to promote your brand across multiple platforms.
The term “CTA” is something you’ll often hear in the world of marketing and refers to a call to action, which is something every HR website needs as well. Asking your visitors to do something instead of just providing information makes them more likely to actually do it. Whether you want them to apply for a job, share their CV or post openings in their company, there needs to be a button for it. Including a clear CTA into every page on your website also makes it look more professional and that’s something your visitors will take into consideration. Without CTAs, your visitors may not know whether they’re supposed to share their information or not.
Just like with most industries out there, having an engaging website is a must in the HR industry. The five tips covered in this post should help you grow your website and have a huge impact on your business.
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