Using the Real Wishes Survey (Feb 2020) to address topical topics that are at the forefront of Australia’s mind, we have gathered top related Google Search Trends to explore search habits and trends throughout the year to date.
In this infographic, we have discovered some interesting findings across these categories: Health & wellbeing, Finances, New experiences, Friends and Family/Relationships, Careers, and Environment. In identifying Australia's search trends, what we search for can tell us a lot about our thoughts, aspirations and worries.
These findings will help you realise that you're not alone in this hard time, so if you ever lost your job or been struggling financially, this is not an easy time for anyone. If you're lucky to keep your job, it's crucial to be more aware and have a thorough plan for your career and your future.
When it comes to Career, 70% of Aussies surveyed said they wanted to feel more confident in their job security.
It’s always been seen as one of those common worries in life, however, 2020 has seen an increase in over 50% of people searching for ‘professional development courses.’
While the worry of job security may always linger, there are many tactics and online courses that can help develop career skills and keep us proactive and up to date with trends, no matter what industry we work across.
Finance and budgeting
Whether it’s personal savings, budgeting or being more aware of your outgoing expenses, wanting to build a better financial future for yourself will always be a key concern for many.
87% of Aussies surveyed initially stated they wanted to build a better financial future. Our research showed that the top 10 questions asked on Google around personal finances have generally stayed the same in volume; however, the term ‘saving account’ has increased over 50% compared to 2019.
Career development plan
Based on the trends of people wanting to save more and improve their career skills, there's no better time to start planning and learning so you'll be skill-ready when things are back to normal. Don't make this hard time turn you down but make it become an opportunity to become a rising star.
Don't forget your wellbeing
In addition to Careers, it's crucial to take good care of your wellbeing, especially during this time of uncertainty. We have found that there's an 80% increase in people searching for 'Healthy food to eat'. Without good wellbeing, it's never easy to juggle work and your personal life. Don't be too overwhelmed with work that forgot your mental and physical health. Here are a few good tips to take care of your wellbeing.
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