Neil Arshed
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Research reveals significant gaps in Australia’s marketing skills base

Most HR managers know there is a skills gap in marketing capability but what’s been difficult to quantify is exactly which skills are lacking that would pose a risk to marketing strategies.The pace of change in most industries has resulted in many people lacking the right knowledge and capabilities to help support the new reality of digital-led, customer centric marketing that leverages the wealth of data at our disposal.To address this challenge, the Association for Data-driven Marketing and…See More
Aug 28
Neil Arshed posted a blog post

Research reveals significant gaps in Australia’s marketing skills base

Most HR managers know there is a skills gap in marketing capability but what’s been difficult to quantify is exactly which skills are lacking that would pose a risk to marketing strategies.The pace of change in most industries has resulted in many people lacking the right knowledge and capabilities to help support the new reality of digital-led, customer centric marketing that leverages the wealth of data at our disposal.To address this challenge, the Association for Data-driven Marketing and…See More
Aug 27
Neil Arshed is now a member of HR Daily Community
Aug 27

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Neil Arshed's Blog

Research reveals significant gaps in Australia’s marketing skills base

Posted on August 27, 2018 at 10:00 0 Comments

Most HR managers know there is a skills gap in marketing capability but what’s been difficult to quantify is exactly which skills are lacking that would pose a risk to marketing strategies.

The pace of change in most industries has resulted in many people lacking the right knowledge and capabilities to help support the new reality of digital-led, customer centric marketing that leverages the wealth of data at our disposal.

To address this challenge, the…

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