Most HR managers know there is a skills gap in marketing capability but what’s been difficult to quantify is exactly which skills are lacking that would pose a risk to marketing strategies.The pace of change in most industries has resulted in many people lacking the right knowledge and capabilities to help support the new reality of digital-led, customer centric marketing that leverages the wealth of data at our disposal.To address this challenge, the Association for Data-driven Marketing and…See More

Most HR managers know there is a skills gap in marketing capability but what’s been difficult to quantify is exactly which skills are lacking that would pose a risk to marketing strategies.The pace of change in most industries has resulted in many people lacking the right knowledge and capabilities to help support the new reality of digital-led, customer centric marketing that leverages the wealth of data at our disposal.To address this challenge, the Association for Data-driven Marketing and…See More