Damian Samoila's Blog (17)

Fast-Growing Startups: How Do You Build the Right Team?

Every startup’s dream is having the chance to grow at light speed. It means that you’re doing something right, that your investors can see your vision and are willing to support you, and you get to go all-in on your product or service. What many businesses realize late in the game, however, is that the reality of growing…

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Added by Damian Samoila on June 11, 2019 at 18:49 — No Comments

How to build the perfect applicant funnel

Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are plenty of ways you can streamline and improve your recruitment marketing tactics by borrowing from both of these related practices.

Today we’re going to go over building the perfect applicant funnel, pulling when necessary from the marketing world for explanations. Think of this as a How-To Guide for building your…

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Added by Damian Samoila on June 4, 2019 at 18:30 — No Comments

Case Study: How GENPACT Got More Out of Its Recruitment Marketing

Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of lean management across the globe, providing data-driven professional services help to a diverse array of businesses spread across the globe. Since then, they’ve only gotten more cutting-edge, incorporating AI and advanced analytics into their offerings as they've helped businesses to completely reimagine their established…

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Added by Damian Samoila on May 29, 2019 at 18:21 — No Comments

5 Tips for Making Your ATS a Recruitment Marketing Machine

As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and time consuming to track all of the applications that are coming in, pull critical information from those applications, and find the right applicant info for…

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Added by Damian Samoila on May 21, 2019 at 22:12 — No Comments

How Can Recruitment Marketing Impact Business Growth?

Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your friend’s garage anymore, you’re still in a pretty small, bare-bones office space without too many frills—which is just as well, because there aren’t too many people around to appreciate those frills. This is all well and good for now, but you know that it’s not going to be this way forever. Heck, maybe it’s not even going to be this…

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Added by Damian Samoila on May 14, 2019 at 1:00 — No Comments

How RMA Promotes Diversity in Hiring

At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t necessarily need a reason to strive for inclusiveness in the workplace, but there are plenty of them to choose from. In spite of this fact, many or even most businesses are still struggling to create diverse workforces. This can be attributed to a whole host of factors, from work environment to historical factors, but on some…

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Added by Damian Samoila on May 7, 2019 at 18:40 — No Comments

5 Tips for Employer Branding in Mass Media

It’s no secret that recruiters in 2019 need to spread their employer brands across multiple channels in order to catch the attention of qualified job candidates. Most recruiters tend to focus on social media channels like Facebook and Instagram—with good reason—but there’s also more to life than tweets…

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Added by Damian Samoila on April 23, 2019 at 18:33 — No Comments

5 Interesting Facts About Recruitment Marketing Automation

You have your company’s employee value proposition nailed down. You have your ideal candidate personas broken down by position, and you've selected a number of social channels that might be good fits for running targeted ad campaigns. Now, you're wondering how best to implement this strategy and begin spreading your employer brand and EVP to an audience of future applicants. Maybe someone has brought up the idea of using …

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Added by Damian Samoila on April 17, 2019 at 19:27 — No Comments

How Google Analytics Can Help Recruiters

So much recruitment activity happens online these days that it can be tough to recall the eras in which it didn’t. Still, if anyone reading this has been to a job fair (either as a recruiter or a job seeker) in the past few years, you at least have a sense of what in-person employer branding push looks like. The world looks very different from behind a booth decked out with corporate logos and recruitment-centric pamphlets: you can see not just how many people stop at your table, but how…

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Added by Damian Samoila on April 11, 2019 at 22:20 — No Comments

5 Key Components of a Robust Talent Network

The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized campaigns, content marketing, and using social media to reach passive job hunters are some of the ideas that made their way in between these two sectors. Another idea that makes sense to cross over is the idea of a multi-channel approach to building a talent network.…

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Added by Damian Samoila on April 5, 2019 at 23:16 — No Comments

How (and Why) to Tailor Your EVP to Your Snapchat Audience

Your EVP can and should encompass a lot of diverse elements, from high quality benefits packages and stock options to exciting research tools and preeminence within a particular field. Each of your candidate personas should be excited about some of the ways that you provide value (if they’re not, it may be time to go back to the drawing board about a few things), but none of them will be interested in all of the ways that you provide value. Thus, it stands to reason that you…

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Added by Damian Samoila on March 27, 2019 at 22:52 — No Comments

SmartDreamers’ Perspectives: Why Your Recruitment Marketing Should Connect to Your ATS

Imagine a scenario: you've put a lot of time and money into developing an eye-catching campaign to promote an open job at your company. You rolled it out through paid ads across a few different social media channels, and—wouldn’t you know it—it worked! Building on your existing brand gravity, the ads caught the interest of a slew of qualified applicants, one of whom you’ve now hired and started onboarding. The ad didn’t have to run for too long to yield results, so your…

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Added by Damian Samoila on March 21, 2019 at 23:07 — No Comments

Employer Brand vs. EVP: What's the Difference?

Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read them, “you catch people before they become generals and presidents.” As it is with the lessons of literature, so too is it with employer branding. More than 70% of candidates will take a business’ employer…

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Added by Damian Samoila on March 15, 2019 at 17:28 — No Comments

Case Study: How EATON Reached More Technical Job Candidates

As almost everyone reading this right now can probably attest, the current global talent market can make things extremely difficult for recruiters. There’s a shortage of skilled labor in many industries, and businesses are constantly competing to establish themselves as the employer of choice through employer branding efforts that tend to be costly, complex, and time-consuming. This can be especially troubling for large, global businesses, who might have incredibly varied…

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Added by Damian Samoila on March 8, 2019 at 18:53 — No Comments

How Robotic Process Automation Can Aid Recruiters

Let’s say you’re a recruitment marketer trying to reach passive job candidates on various niche platforms across the web. You know that active job seekers make up only 20% of candidates. You know that in order to reach the other 80% (many of whom would gladly switch jobs for the right company) you have to go where they are, and you’ve endeavored to do so, rolling out a recruitment…

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Added by Damian Samoila on February 28, 2019 at 22:10 — No Comments

5 Myths About Employer Branding

As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with misconceptions. Some people are confused about what it is, some are confused about how it works, and some are confused about how to do it. The result? General difficulty for recruiters trying to create, leverage, or refine a strong…

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Added by Damian Samoila on February 21, 2019 at 20:41 — No Comments

5 Tips for Sourcing Candidates Through Social Media

Fun fact: only 20% of potential job candidates frequent traditional job boards like Craigslist and Indeed. Of the remaining 80%, most already have a job, but a large percentage of these passive job candidates would gladly switch jobs if the right offer came around. This means that if you’re focusing all of your sourcing efforts on old-school job sites, you’re cutting yourself off from a whole wealth of candidates who might be perfect fits for your team.

How can recruiters best avoid…

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Added by Damian Samoila on February 8, 2019 at 19:12 — No Comments

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