By Tony Wu

About four years ago, I decided I was over working in the corporate field, and wanted to do more with my career. Keen to utilise my studies and pursue a career in marketing, I started applying for hundreds of roles, and attending interview after interview, only to be told my CV wasn’t what they were looking for. So I decided I had to change tack. Maybe there was a way I could combine my passion for design and creativity with my knack for business, and start my own thing.

A new venture....

So, with $150 I started Saibu no Akuma, a lifestyle brand focused on re-building identities. I never saw it as business, more as an opportunity for me to create a practical resume that I could show what I know, and what I’ve learnt. So, with a rule of spending a maximum of 10 hours per week on the project, we’re now four years on and with a team of five, we’re recognised as a leading brand within the industry and have been featured across national TV, newspapers and countless blogs.


It may not be huge, but the lessons I learnt in running this business have helped me grow Weploy from three people to 16 people within 10 months, and make a measurable impact for our clients. Throughout the journey, I kept getting asked how the hell did you manage to do that whilst working full time, competing and teaching Brazilian Jiu Jitsu, AND courting the most amazing girl in the world?

I am not claiming this is some kind of a bible to follow, these are just a few of the main things that I found worked for me, simplified down into 3 main points:

  • Utilise technology 
  • Utilise human resource
  • Being efficient isn’t enough - you must be efficient and effective
  1. Technology, when used right, can dramatically streamline processes and tasks. But with that being said, it does take investment to learn. A great example is bookkeeping. Managing the books manually is an extremely timely exercise and for me, and a boring one at that! So I utilised myob to automate this task which allowed me to cut down my bookkeeping time from 10 hours to about 30 minutes per week.
  2. In the early stages there was only my partner Paul, myself and occasionally my fiancé Ly. So I had to ask myself a question, do I spend 10 hours doing something I hated like data entry, or do I spend 10 hours doing what I love. The answer was simple. I accepted the fact that I didn’t know it all, far from it, and outsourced what I could.

As a leader you always have the choice on what to spend your time on. It’s all about working smarter, not harder. So whilst bringing on the most amazing team in the world, I often hired temps to come in and do our cumbersome administrative tasks so that we could continue growing as a business without being burdened by a mounding pile of stuff we didn’t want to do.

It's easy to get caught up on being "efficient" and running 20 different apps for productivity... but they can very quickly become counter-productive, ending up with you just spending more time trying to organise your lists and update your apps. So I kept it simple and lived and died by my trello list. I only put what I felt were priority tasks that absolutely had to be done on my list, and sorted by three stages: to do, doing, done. In doing so, I was able to focus less on trying to "stay focused" and instead, power through the work I'd set myself at the start of each month. 

Finally, I’ll sign this off with one last point. Being a leader is hard, and it’s extremely hard to do it without a solid crew around you. It’s easy to go into your own world but one thing that I always remembered was what a mentor of mine said; “ask and you’ll often be surprised at what you receive”. There’s always help around - network, connect and share insights and you might just get some back in return. Sometimes people get too caught up in the pursuit of happiness, but forget about the happiness in pursuit.

Find out how Weploy can help you Focus on What Matters

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