A very important part of running a company is facilitating morale, and building teams. A business is only as good as its employees, they are its lifeblood, and they are what keep it running. For this reason, you want to have them work together, to remind people that you are all in this thing together. And one of the best things you can do is to organize corporate events.

A corporate vent can be anything from a company dinner, a conference, organizing a seminar, even a strange mix of team building and networking. Essentially, you want to have the company’s employees all in one place, for a recreational purpose. Below are the top five benefits of holding corporate events.

Strengthens company culture

Company culture is a combination of values and ethics a company develops over time, as well as the general atmosphere that is expected to be held at the company. A company’s culture is not just expectations for efficiency and goals, but expectations for the behaviour of not only of the low-level employees, but for upper management as well.

One company may have a rockstar culture, lots of money, lots of work, but also lots of stress, and long hours. Another may have a completely hands-off approach, giving you clear tasks and assignments, and letting you figure out how to do the rest – a kind of sink or swim system.

Whichever one of these is relevant, they can be strengthened through corporate events. They provide a feeling of the company being unified, of having a clear identity.

Connects various employee levels

Depending on the size of the company, it can be rather rare that top-management people get in contact with lower level staff. Usually they communicate on special events, or mostly through middle management. During a corporate event, they get the rare opportunity to meet. The employees have a chance to network, to gain some advice, and receive better insight into the company. Upper management, on the other hand, gets a bit more information on what’s it like on the ground floor. They get the opportunity to get direct information about working conditions and morale.

Both parties can let their guard down at functions like these. There is free food and beverages, entertainment, and just a generally relaxed atmosphere. They may also provide an opportunity for an uptight manager to actually share with his or her employees just how appreciative he or she is of their work.

Improves collaboration

Another aspect of connecting people through corporate events is the facilitation of communication between departments. People from different areas get together and are able to talk. They become closer, they’re not strangers anymore, and they get the opportunity to talk amongst themselves and share ideas. This can spark creativity, and lead to new solutions and systems.

Corporate events are perfect for swapping ideas in general. Within this relaxed atmosphere, people can trade ideas, and they may share something unique that they were too nervous to share before. Good ideas are always hard to come by, and it would be a shame to not share them with other people.

Sometimes there are events that connect branches from all around the country, or even the world. This creates even more room for growth and learning.

Creates trust and relationships

Corporate events nurture trust between all employees of the company, from the ground floor staff, to upper management. Different departments get to know each other better, and some people get the chance to hang out outside of work, in case they never had the opportunity to do so before.

Corporate events can also be seen as a gift form upper management to regular employees. These are often paid for by the company. Everything from the food, to the entertainment has been set up by the company. They contacted the professional music agents to get a good band on, they chose the venue and the whole area, and they (hopefully) paid for transportation. This further builds trust and strengthens the relationship between the workers and the business.


Corporate events don’t have to be a drag. They should be fun, casual events where people can bond and network. Employees from one department can meet people from another. Along with the networking that happens between low level and high-level managers and employees, corporate events are breeding grounds for new and creative ideas and solutions. And finally, they strengthen the culture of the company, they create trust and build relationships between everybody involved.

Views: 118

Add a Comment

You need to be a member of HR Daily Community to add comments!

Join HR Daily Community

© 2021   Created by Jo Knox.   Powered by

Badges  |  Report an Issue  |  Terms of Service