SEO (Search Engine Optimization) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results. Millions of bloggers and businesses compete wildly for the chance of a first-page result for keywords relevant to their website, or at least they want to rank in the charts as higher as possible so that they could get more organic traffic.
A study by Infront Webworks showed that the first page of Google receives 95% of web web traffic, with subsequent pages receiving 5% of less of total traffic. So for most people, especially for those who want to start their business with limit funds, SEO (Search Engine Optimization) is a good way to improve Google ranking to display their websites and attract more people to the websites at a relatively little cost.
However, SEO is a big thing with many factors that would aspect the Google ranking, like:
(Note: For more details you could refer to 30 Most Important Google Ranking Factors A Beginner Should Know)
Most of these factors could be researched with web scraping tools in a free way (refer to Top 30 Free Web Scraping Software for more information). And with enough information, you could develop a better strategy to improve your Google ranking.
So in this post I would only focus on the keyword and backlinks research to show you how to identify projected traffic and ultimately how to determine value of that ranking in a free and easy way if you don’t have any ideas.
I bet you would say, “Oh, it’s easy. You know, there are plenty of keyword research tools,Keyword Planner, Buzzsumo, for example. They all could help me find the most valuable keywords to target with SEO.”
Yes, it is right. But how could you judge the value of keywords? How do you know that you get the right kind of visitors?
The answer is to research your market’s keyword demand, and predict shifts in demand, and produce content that web searchers are actively seeking. The tools mentioned above would only show us the keywords that visitors often type into search engines. However, they cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula. Here I would show you how it works.
For example, supposed you have chosen some targeted keywords and produced some contents before, now you need to measure the effects. That’s to say, when searchers use these relevant keywords searching on Google, they would find your website and come to it. That’s why you need to know your ranking first. I will take www.octoparse.com for example to illustrate that.
How could I know the ranking of Octoparse domain when searching the two relevant keywords “free web scraping tool” and “free web scraping service”? And how could I know the other detailed information ranking before Octoparse so that I could know better about the value of the searched keywords?
The answer is the web scraping tool. With the web scraping tool Octoparse, you could easily scrape the information you want by searching the keywords (refer to How to Capture The Search Terms Entered and The Output? for more details).
Below is the result I got with Octoparse Cloud Service.
I export the extracted data to Excel and analyze the data. Sadly, I didn’t find Octoparse’s domain in the excel though I find most visitors come to my website by searching these two keywords through the analyzing information from Google Search Console. That’s the problem that most people would encounter, but they would often ignore it without realizing it. Therefore, checking your ranking frequently and adjust strategies accordingly are necessary if you want to improve your Google ranking.
For example, for me I need to check the domain of these websites and try to figure out whether their Page Rank is higher than me. If yes, could my contents be in higher quality? If not, what other factors could be optimized to improve the ranking?
This is a simple example that show you using web scraping tool for SEO could give you valuable insight into how hard it would be to rank for the given keyword, and also the competition.
Imagine Google as the Internet’s polling station, counting the votes from all the links that it finds on the web. Unlike in your typical democracy, where one person has one vote, Google gives more weighting for votes from authoritative, relevant websites. Therefore, the biggest factor in determining Google’s rankings tends to be based on those little blue links that you see on almost all websites.
So how could you get these blue links? The most common way is to search competitors’ backlinks via SEO tools like Open Site Explorer. See the backlinks of Octoparse I find in Open Site Explorer below.
But the problem is how could I get these information without upgrading my account to a premium one. The answer is using free web scraping tool! Just make a simple crawler, all the information displayed online could be extracted without any cost. Then you would have the idea about reaching out to the right sources and offering value in exchange for a solid link.
There are tons of ways to improve website ranking. And in my personal experience, using web scraping tools is one of the most advanced ways to do that with little cost. Just have a try!
Author: The Octoparse Team
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