“Reward, recognition, a sense of accomplishment, competitiveness, ambition, pure fun — all of these factors come into play with gamification, but touching on them isn’t the real goal. Gamification is really about influencing behaviour toward specific, measurable outcomes.

This month’s HP technology newsletter discusses gamification and the benefits on offer to businesses. It is anticipated that there will be a rapid adoption of gamification throughout the world’s organisations who will use it as a tool to drive engagement to a deeper level, for a longer amount of time.

Read the full article here.


Mark is the General Manager of Power2Motivate APAC, delivering world class employee recognition and B2B loyalty programs to a wide range of clients.

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