Pinch of Thought - from BLOG to VLOG

A picture paints …….
I’ve been publishing the Pinch of Thought blog for a few years now. As regular readers know, a big part of playing the Influencer game is getting across new technology. Video is not new, but, it’s becoming increasingly important because most search engines now rank it above written blogs.

My (cunning) plan is to create a written blog each week and then a video version - generally released the following week. Below is the first version. So it’s the same content as last week. It explores my INFLUENCER 5-PACK MODEL - and how managers and leaders need to proactively step up to build their Influence.

MIDDLE MANAGER? WORRIED ABOUT THE FUTURE! 5 THINGS YOU CAN DO TO BU... from Mark Hodgson on Vimeo.

Behind the scenes - the pilot principle
The pilot concept is regularly seen on Netflix. The first episode of a series is tested in the market before commitment is made to creating the box set. I’m doing the same here.

I’ve deliberately made this video as a test. Quality is OK as is, but we need to do more work on sound and lighting. That said, I am designing the whole video project with a productivity mindset. I know that if it becomes a ‘thing’ - where I spend hours settling up lights and microphones and backgrounds, it won’t work. There IS a time for that level of quality, but it’s not in a weekly blog. I have to be able to shoot and forget. So I have devised a system and found a young video guy who can take my raw footage and quickly weave a bit of magic with headings, branding and sub-titles. That’s the productivity mindset we need to stay on track!

Let us know what you think
I’d love any thoughts or comments on the video so we can make them as useful as possible. You can get in touch using the links below.

I’m even better in the flesh!
Whilst video is great, ‘human’ is even better. If you are in Sydney on Tuesday 17 July, I’d love to see you at my live BUILD YOUR INFLUENCE breakfast event. Find out more and book below.

Mark

Work with Mark

Since 2010 Mark Hodgson has been successfully helping executives, coaches and consultants to build confidence, gain clarity in their message and position themselves as influential thought leaders who people want to work with.

He is the author of Time To Shine - Adapting who you are and what you know to succeed in the ideas economy and a leading thinker and speaker on adapting our personal leadership to succeed in a volatile world. To book Mark as a speaker for your next event contact him here.

If you want to know more about working with Mark to activate this thinking in your world, check out the following options:

Time To Shine – Leader Workshop -> 1-day in-house programme for teams
Time To Shine – 60 or 90 Keynote speech ‘Why Humanity is our point of difference’
Time To Shine - Personal Mentoring Programme -> For organisational leaders, independent consultants, coaches and entrepreneurs.

Contact us on mark@markhodgson.com.au or call +61 425 230 335 for details.

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