Imagine a scenario: you've put a lot of time and money into developing an eye-catching campaign to promote an open job at your company. You rolled it out through paid ads across a few different social media channels, and—wouldn’t you know it—it worked! Building on your existing brand gravity, the ads caught the interest of a slew of qualified applicants, one of whom you’ve now hired and started onboarding. The ad didn’t have to run for too long to yield results, so your…

Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read them, “you catch people before they become generals and presidents.” As it is with the lessons of literature, so too is it with employer branding. More than 70% of candidates will take a business’ employer…

As almost everyone reading this right now can probably attest, the current global talent market can make things extremely difficult for recruiters. There’s a shortage of skilled labor in many industries, and businesses are constantly competing to establish themselves as the employer of choice through employer branding efforts that tend to be costly, complex, and time-consuming. This can be especially troubling for large, global businesses, who might have incredibly varied…

Let’s say you’re a recruitment marketer trying to reach passive job candidates on various niche platforms across the web. You know that active job seekers make up only 20% of candidates. You know that in order to reach the other 80% (many of whom would gladly switch jobs for the right company) you have to go where they are, and you’ve endeavored to do so, rolling out a recruitment…